Case Study

iyycburg

Social media content and creative for a multi-location smash burger brand.

All work

Client: iyycburg
Industry: Food Retail
Services: Social Media
Content Creation
Creative

The challenge

With several locations and a menu that changes through the year, iyycburg needed social content that kept every location visible, announced new areas and limited-time items clearly, and kept the brand's playful personality consistent.

What we did

Created a bright, recognizable visual style for posts across menu features and promotions
Announced new areas with interactive content, including a guess-where-we're-going-next giveaway
Produced limited-time feature posts for burgers and milkshakes
Shared practical updates such as holiday hours across locations
Produced short-form video content for Instagram

The Work